March 19, 2024 - Refreshing SnagIt: A Case Study for Focusing on the User Experience

Where: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor, Michigan 48104 (map). Parking is available in the library parking lot. We’re meeting in the conference room on the third floor. At the third floor stairs lobby, go through the double doors, turn right, and look for the first door on the right to enter the conference room.

When: Wednesday, March 19, 2024 6:30PM-8PM

Speaker: Barb Hernandez, User Experience Manager at TechSmith, Lansing, Michigan


What can you do when conversion rate is flat? TechSmith is a trialware company by nature, so measuring how many people download, try and actually purchase our software is the best measure of conversion and success.

We know that the thousands, dare I say millions of users who own SnagIt can’t live without it and tell us how it has changed the way they communicate with people. So what were we missing, why were we not getting the conversion rate we wanted? Learn about how we focused on the user experience, what we did, and how the changes impacted the conversion rate.

Barb Hernandez Biography

Ms. Hernandez specializes in using User Centered Design techniques to drive the user experience for technology products. She has led the user centered design efforts for cross-functional teams and has been involved in all stages of product development, including investigation and analysis, defining detailed requirements, creating prototypes, running usability tests and conducting usability evaluations.

She has worked on the design and usability testing of graphical user interfaces, content Web sites, Web-based applications, and interfaces for hand-held devices including cells phones and PDAs. At TechSmith, Barb focuses on helping teams make design decisions grounded in user intelligence.