Book Review: Building Findable Websites

What makes “Building Findable Websites: Web Standards, SEO, and Beyond” by Aarron Walter so interesting to me is the simple, easy-to-implement advice. In fact, I updated the Refresh Detroit WordPress setup with several recommendations from the book.

Aarron covers a wide range of areas in the book, including user experience, markup, search engine optimization, and site promotion, that some people may find distracting.

However, I liked the mix of technical advice, delving into server-side settings and development and WordPress tweaking, and the more practical tips on creating content and setting up mailing lists. As Aarron points out in the first chapter, developing a findable website is the result of many aspects in web development which help your target audience find the information they seek.

It may seem a small detail, but an added bonus of the book is how the book is laid out and formatted, improving readability:

  • the book lays flat with wide width pages
  • the line spacing is generous, and
  • the excellent use of text color in main content, chapter and section headings

As the sole employee of a web development company, I wear several hats as marketer, information architect, designer, coder, developer and search engine optimization analyst. Aarron’s book is a great resource for improving website findability by improving the user experience.

  • Title: Building Findable Websites, first edition
  • Author: Aarron Walter
  • Publisher: New Riders Press
  • ISBN: 0321526287
  • Date: 2008
  • Format: Softcover
  • Pages: 240
  • Cover Price: USD: $39.99