Recap: Noel Jackson’s transitioning from print to web presentation

We had a great turnout to hear Noel Jackson speak on transitioning from print to web design. Here are some notes from the presentation, thanks to Chris Martello:

Title: “New Media” – putting print in Context
– Delivery Methods are different:
– Print: Buy, read, pickup, consume, turn page for instant refresh
– Web: Search, click, type, read, consume; but there is a delay….
– Web just isnt on a computer: iphone, other phone, browser, etc.
– Web isnt just being “Read” it’s being used for handcapped, visual impaired
– What about the ‘fold’ on the web page? Above the fold…. ‘everything’ above the fold
– NO, everything does not need to be above the fold…
– How do you try to emulate print?
– Graphic design started In print
– Use ‘the grid’
– Practice good typography
– Vertical rhythm
– Design for your audience
– Us a proper line length
– What makes Web Design unique
– Semantics are as important as design
– Perfection does not mean everyone will receive the same experience
– Design for your environment
– Line length
– The browser (reading device) is in control
– Fonts, fonts fonts (cipher, and q-fonts ) look up fonts on web
– Transparency

“If you are OCD, stick with print!”

Perfection on the web = the best user experience
You don’t know what you are missing by using IE6-7 all the time!

– Design factors influencing Design Consistency Across Browsers
– Time
– Money
– User Experience
– User Environment
– PITA Factor / Your Soul
– Providing a graceful degradation for the browser (IE6)

There was an excited discussion about browser usage stats, and why folks won’t upgrade from IE6. 47% of traffic on WordPress.com is IE6 (due to corporate America, folks wont upgrade, etc.)

– The Web is easy to automate; Print forced continuous analysis and adjustment to design.

Check out Noel’s Art Direction plugin for WordPress, which provides the ability to add styles or JavaScript to each entry, without a lot of custom code.

Automation has eased content creation, but hindered design innovation on the Web
– Print has so much more control…
– Tough part is doing some of the same things on the web (since a lot of it is automated)
Jason Santa Maria – Site example of a site that has same code base, but multiple looks and designs:
– Another great example, Just Watch The Sky

What is CSS?
Examples of what can be done with CSS: CSS Zen Garden.
To learn more about CSS: w3 schools.

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Congratulations to the following people for winning copies of web design related books from O’Reilly!
– Roger Rayle – Universal Design for Web Applications
– Todd Sneed – Designing Gestural Interfaces
– Brad Czerniak – The Principles of Beautiful Web Design
– Gerald Campain – Search Engine Optimization for Flash
– Samantha Sevick – Head First Web Design