What makes “Building Findable Websites: Web Standards, SEO, and Beyond” by Aarron Walter so interesting to me is the simple, easy-to-implement advice. In fact, I updated the Refresh Detroit WordPress setup with several recommendations from the book.
Aarron covers a wide range of areas in the book, including user experience, markup, search engine optimization, and site promotion, that some people may find distracting.
However, I liked the mix of technical advice, delving into server-side settings and development and WordPress tweaking, and the more practical tips on creating content and setting up mailing lists. As Aarron points out in the first chapter, developing a findable website is the result of many aspects in web development which help your target audience find the information they seek.
It may seem a small detail, but an added bonus of the book is how the book is laid out and formatted, improving readability:
- the book lays flat with wide width pages
- the line spacing is generous, and
- the excellent use of text color in main content, chapter and section headings
As the sole employee of a web development company, I wear several hats as marketer, information architect, designer, coder, developer and search engine optimization analyst. Aarron’s book is a great resource for improving website findability by improving the user experience.
- Title: Building Findable Websites, first edition
- Author: Aarron Walter
- Publisher: New Riders Press
- ISBN: 0321526287
- Date: 2008
- Format: Softcover
- Pages: 240
- Cover Price: USD: $39.99